Customers are no longer looking for the best product at the best price; they are looking for brands that understand them and their needs. Clients want to feel as if they are heard and feel supported by the agent helping them.

Meaningful customer service throughout the customer journey is paramount, especially the first time a customer reaches out. In fact, data from PWC revealed that 73 percent of customers say the customer experience is the first thing they consider when choosing a company to finalize their purchase. For this reason, it is essential to keep up with the customer experience trends in 2023.