We are in the era of hyperconnectivity, fast communications, immediate purchase, and digitization. A time where the good aspects spread fast and the bad reaches the ears of consumers or the competition even faster. And the latter will do everything possible to win over your customers.
That is why it is currently difficult to find a company that is not investing in Customer Experience with the aim of providing the customer with the best possible experience. In addition to this, the fact that the client is now the center of any strategy empowers the consumers to increase its demand.