How to create memorable campaigns this holiday season across multiple communication channels
Written by:
Daniela Araújo
How can you do it? Simple! With an omnichannel contact center solution and features like chatbots and voicebots, creativity knows no bounds. Are you ready to take your Christmas campaigns to the next level, faster than Santa’s sleigh?
Here are 5 practical tips on how you can use the various communication channels to create impact this season.
1. Personalize your messages with chatbots
In addition to answering frequently asked questions quickly and effectively, chatbots can be very powerful allies for your company to send creative and personalized Christmas messages. You can use them interactively to create quizzes that help customers select gifts, based on their tastes and preferences, to offer exclusive discounts or, if applicable, to remind delivery times for orders.
Take the opportunity to set up your chatbot to send a personalized greeting to customers who interact with your business during Christmas. Add festive messages, thematic recommendations and be a really valuable help during this festive season, but it can be a big indecision when deciding which gifts to buy.
If you’ve come this far and you’re thinking: “but… My company doesn’t have a chatbot yet!”, it’s time to change that! Did you know that you can automate up to 70% of responses to the most common requests? Learn about all the benefits here!
2. Create campaigns with voicebots
Like chatbots, voicebots are also great resources to create more human and striking interactions at Christmas time. You can schedule personalized voice messages for customers who contact your business, adding details that make the experience memorable for customers. For example, you can start the call with a Christmas jingle, a special message from the customer service team, or include a personalized greeting that conveys the spirit of the season.
It is also positive to offer an option where customers can quickly access information about special Christmas promotions or adjustments to opening hours during these festive days.
Don’t have a voicebot yet? Did you know that you could reduce internal transfers by up to 80% with this feature? Don’t waste any more time and find out all about it here!
3. Strategically use SMS and WhatsApp
Customers love to receive direct, instant, and easy-to-consume information. Therefore, SMS never go out of style. Send text messages to remind customers about delivery times or offer exclusive discounts and special promotions to customers who are most loyal to your business.
WhatsApp is an asset for sending this type of messages because it allows you to make them even more interactive, by sharing links and direct content about promotions, services and products, order tracking or other information.
At GoContact, we guarantee you the possibility of integrating WhatsApp into your Contact Center. If you don’t use this integration yet, analyze this possibility now to obtain operational efficiency gains and considerable improvements in your customer satisfaction levels.
4.Send automated emails with a twist
Email automation can also be very useful to get closer to your customers through personalized communications with a Christmas touch. You can send a simple thank you to customers, create a series of themed emails with suggestions for gifts and discounts, or you can create a campaign that impresses and engages your customers like never before, showing them their buying habits or interactions with your company throughout the year.
Spotify Wrapped is a great example of how to use customer data and history to create next-level engagement that has a big impact on users around the world. Who doesn’t like to watch a good storytelling about themselves, remembering past facts and events?
If you don’t already use email automation, did you know that with an email bot you can sort and automate up to 80% of responses so that agents can focus on the most complex issues? Learn about other benefits here.
5. Take advantage of social media to get closer to customers
Social networks are a great space to create specific Christmas campaigns. You can respond to messages with a tap associated with the season, carry out Christmas challenges on your digital channels, giveaways or even create an interactive campaign that invites customers to share their Christmas moments and stories or 2024 wishes.
Take the opportunity to do the same with your company and introduce your employees and service team. It’s a great time to humanize your business on social media, especially those that deal with customers throughout the year. Just don’t forget to ensure that all campaigns and interactions are handled consistently on social media, through an omnichannel solution.
With GoContact, you can manage all these interactions in a single interface, with our omnichannel aspect. Whether it’s SMS, email, call, webchat, Facebook, Instagram or WhatsApp, you can interact with customers on their preferred channel and retain all information in a single customer history. Don’t miss the opportunity to stay connected!
Make the most of all communication channels!
Take advantage of all the communication tools you have at your disposal to offer impactful interactions and remarkable experiences to your customers. From personalized messages to creative campaigns in voice, chat or through social media, a Contact Center solution capable of uniting all these channels can help your company spread the Christmas spirit in a more efficient way than ever before.
We want to help you create meaningful and successful connections, not only during the Christmas season, but throughout the year. Talk to us to explore our solutions!
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